An electronic safety system on a vehicle comprising a positioning unit configured to determine a geographic location of the vehicle; a sensor unit configured to detect a distress signal; and a telecommunication unit coupleable to the positioning unit and the sensor unit; wherein the telecommunication unit is configured to transmit an alert notification to an emergency service organization in response to the detected distress signal; the alert notification including the determined geographic location of the vehicle. A vehicle having the electronic safety system and a method of generating an alert notification are also disclosed.