Patent attributes
A virtual world e-commerce platform enables creation of virtual worlds that allow users to explore virtual scenes populated with virtual objects. During this exploration, the users may identify physical items of interest for purchase, which the users may access at least partly via the virtual world. For example, when a user finds a virtual object that the user desires, the user may select that virtual object or otherwise interact with the virtual object to engage in an e-commerce transaction to consume a corresponding real-world item. The item may be physical item that is shipped to the user, a digital item, a service, and/or other types of consumable items. In some embodiments, the user may be able to consume the item within the virtual world. Virtual content may be tagged, which may allow associations to other virtual content and/or to real-world items.
