Patent 10121187 was granted and assigned to Amazon on November, 2018 by the United States Patent and Trademark Office.
Techniques for generating and updating a video may be provided. For example, a video may be used in association with providing information about an item. Based on user interactions related to how users may view the video and decisions of users to order the item, the video may be updated. Updating the video may include rearranging segments of the video, modifying a length of a particular segment, or editing content of the particular segment.