US Patent 10127884 Method and electronic device for displaying content

An electronic device includes: a communication module configured to receive a content; a direction detection unit configured to detect a direction that a screen of the electronic device faces; a control unit configured to determine whether to display the received content on the basis of a least one of whether the received content corresponds to a designated content and whether the detected direction corresponds to a designated direction; and a display module configured to display a notification notifying the reception of the content without displaying the content if the detected direction does not correspond to the designated direction and the received content corresponds to the designated content according to a determination result of the control unit.