Methods, apparatus, systems, and articles of manufacture to monitor media are disclosed. An example apparatus includes a network interface to obtain media monitoring information from a content publisher. The apparatus further includes a media identifier to determine a first media identifier based on the obtained media monitoring information corresponding to media presented at a media device, map the first media identifier to a second media identifier in a look-up table, the second media identifier based on an audience measurement entity (AME) media analyzer obtaining the media before the media device accessed the media, and credit the presentation of the media to the media device based on the mapping. The apparatus further includes a report generator to generate a media crediting report based on the crediting.