Various approaches discussed herein enable validation of an application on a computing device, such as a mobile computing device, prior to that application being invoked by activation of a link in another application. Upon activation of the link in a calling application, the computing device determines a target application to be invoked in response to the activation. Sensitive or confidential data, such as login credentials, may be included in the link to be passed to the target application. By validating either the calling or the target application, the data may be safeguarded by confirming an identity of an application associated with the link.