US Patent 10140623 Detection and explanation of lifts in merchant data

A service provider may receive merchant analytics information from a plurality of merchant devices. In some examples, the service provider may generate a model based at least in part on the merchant analytics information, the model including a core set of features for predicting a merchant metric associated with a merchant. The service provider may detect a lift in an observed value of the merchant metric based at least in part on a residual value of the merchant metric at a location of the lift, and add an additional feature to the model to cause a predicted value of the merchant metric to correspond to the observed value of the merchant metric at the location of the lift. The service provider may further send information associated with the feature to a merchant device associated with the merchant. As an example, the information may include a prediction for the merchant metric and/or a recommendation for improving the business of the merchant.