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US Patent 10140633 Placement of content in a user interface

Patent 10140633 was granted and assigned to Amazon on November, 2018 by the United States Patent and Trademark Office.

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Patent abstract

Disclosed are various embodiments for placing content in a user interface depending upon a likely location of the gaze of a user. Coordinates are determined that correspond to an area of interest in a viewport of a first user interface. At least one content item of interest is identified and the content items of interest placed in the area of interest.

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