Patent attributes
An approach to generate and execute an e-commerce gift offer for a social network contact as a function of integrating social network data into a web site offering goods or services for sale within a network computing environment is provided. In response to the user selecting an item offered for sale by the web site, aspects search personal data associated with the user that is acquired from a different, social network web site to determine an indication that another user listed within the acquired personal data has an interest in also acquiring the selected item, and present an offer to the user to select the item for an additional gift purchase for such other user as a recipient. Further aspects use the acquired personal data to narrow down retailers to those that provide delivery service to a current residence of the other user for execution of the gift purchase.
