In one embodiment, such a method may include receiving a visible light signal by a sensor of a terminal device from a transmitter which transmits the visible light signal by a light source changing in luminance. The terminal device may transmit a request signal for requesting content associated with the visible light signal, from the terminal device to a server, and receive a content from the server. The content may include time points and data to be reproduced at the time points. Thereafter the terminal device may reproduce data included in the content and corresponding to a time point of a clock included in the terminal device.