Patent attributes
Implicit occasion personalization is described. A service provider may access user data associated with users corresponding to the user devices. The user data may represent user interactions with a plurality of entities that each offer one or more services. The service provider may determine a user pattern associated with a user of the plurality of users and may determine, from the user pattern, that the user is likely to request and/or receive the one or more services on a date. The service provider may generate a recommendation including at least one of a deal associated with the one or more services or a reservation on the date to the individual user on or before the date.