An object of the present invention is to make it possible for a user to correctly exchange color material containers of a printing apparatus. The printing apparatus of the present invention is a printing apparatus to which a plurality of user-exchangeable color material containers is attached, and which includes a display unit configured to display a user interface screen having an operation guide display area in which contents explaining a color material container exchange procedure are displayed and an icon display area in which an icon indicating a color material container to be exchanged is displayed.