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US Patent 10154319 Systems and methods for customizing delivery of advertisements

Overview Structured Data Issues Contributors Activity

Is a

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Patent attributes

Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Parasuraman Ramakrishnan0

Michael A. Montalto0

Pok-Ching Lee0

Wendy Cheang0

Date of Patent

December 11, 2018

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Patent Application Number

158972960

Date Filed

February 15, 2018

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Patent Citations Received

US Patent 12120401 Systems and methods for customizing delivery of advertisements

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US Patent 11645674 System and method of displaying in-vehicle advertising content

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US Patent 11689779 Systems and methods for customizing delivery of advertisements

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US Patent 11706486 Systems and methods to prevent or reduce ad fatigue using user preferences

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US Patent 11956632 Systems and methods for selectively providing wireless signal characteristics to service providers

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US Patent 11962844 Automated replacement of video program content

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Patent Primary Examiner

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Patent abstract

When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.

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