Patent attributes
Described herein is a baby carrier and insert therein. In particular, a multi functional baby carrier that transitions seamlessly from one mode to another to allow the carrying of a child from newborn baby through to a toddler wherein the main body forms an adjustable seat width position to address ergonomic concerns when in a particular carrying mode. The main body portion also comprises a hands through pouch configured to allow a wearer to pass their hands through for additional support when carrying the child. The insert includes an adjustable length back support and is configured to engage with the main body of a multi functional baby carrier without requirement of separate fasteners to retain the insert within the main body of the multi functional baby carrier.