US Patent 10176448 Generation of dynamic delivery zones for merchants

In some examples, a service provider may receive revenue value shared between the service provider and a merchant. The service provider may also receive an order request along with item information and a delivery location. Accordingly, the service provider may determine an original delivery boundary and a delivery fee associated with the order request based at least on the delivery location. If the value of revenue shared is more than a predefined value, the service provider allocates at least a part of the value of shared revenue toward modifying the delivery boundary, wherein the modified delivery boundary causes at least one of: (a) an inclusion of the buyer previously excluded from the delivery boundary, or (b) a new delivery fee for delivering the indicated items, where the new delivery fee is computed based on a contribution of the percentage value of the shared revenue toward the original delivery fee.