US Patent 10182024 Reallocating users in content sharing environments

Systems, methods, and computer-readable media are provided for dividing and merging online content sharing environments such as, for example, online chat rooms. An online content sharing environment may have a group of user profiles associated therewith, some subgroup of which may be exchanging message content within the online content sharing environment at any given time. If an amount of message data traffic being exchanged and/or a number of user profiles exchanging messages exceeds a corresponding threshold value, the online content sharing environment may be divided into two or more sub-environments. Respective sub-groups of user profiles may then be identified based on association criteria and associated with the various sub-environments. Conversely, multiple online content sharing environments may be merged into a single content sharing environment if a combined amount of message content being exchanged and/or a combined number of user profiles exchanging messages meets or falls below a corresponding threshold value.