Patent 10182096 was granted and assigned to Conviva on January, 2019 by the United States Patent and Trademark Office.
Directing a content player to a content source is disclosed. A message from a content management system including information associated with a client that is currently requesting content is received. Based at least in part on the information included in the message, a set of content sources is determined. Instructions indicating the set of content sources for the client are sent to the content management system.