Patent attributes
A system and method configured to enhance gameplay between users in an online game. In some implementations, the system and method include executing an instance of an online game and determining the value of a gameplay parameter for a user reflecting progress by that user within the online game. The system and method includes conducting an event in the online game that takes place during an event time period and determining, for individual users, values of an event parameter based on changes in the values of the gameplay parameter determined for users during the event time period and determining relative positions of users based on respective values of the event parameter and distributing awards based thereon. Users are further presented with offers to sell virtual items usable in the online game where the offers include an offer to sell virtual items, wherein the virtual items are usable by a user to enhance the value of an event parameter such that a scoring multiplier is applied to the determination of the value of the event parameter based on change in the value of the gameplay parameter subsequent to the use of the virtual item.
