Patent attributes
The primary consumer objection to digital advertising is solved when content providers grant users control of the quality and relevance of ads for preferred products and services, and when and how often these ads are displayed. The invention grants users control of all advertisements on digital media platforms, as the platforms do not display advertisements. However, they do permanently display a command button icon that is initiated by the user to display advertisements, and in response to only the indicated single action being performed, the user sends a request to display advertisements. In addition, the same command button icon may be initiated by the user to remove advertisements. The method prompts user to engage in advertising for preferred products and services through paradigm shifts in permission-based marketing, e-commerce, and gamification.