A flexible, extendable power strip with multiple modular components linked together along a flexible wire which allows each modular unit of the power strip to be placed remote from the next to power multiple devices from the same wall power outlet. The cord may retract within the modular units when the units are connected together by any suitable means. Power outlets may be on one or more faces of each of the modular units, and additional outlets including USB outlets may also be included in each modular unit.