A double-ended pet toy which is suitable for entertaining a pet and, optionally, a pet's caregiver, while providing different structures that move in a different manner and on which the pet can chew for cleaning of the pet's teeth. An illustrative embodiment of the double-ended pet toy includes an elongated, bendable main body; a pair of end cords extending from respective ends of the main body; and a pair of pom-poms terminating the pair of end cords, respectively.