An integrated golf club comprising standard golf club shaft and an integrated electronics system golf club head apparatus for directly measuring physical parameters of the golf club head motional acceleration swing forces and golf club head face and golf ball impact forces and further processing those measurements and transmitting the measurement data wirelessly to a user interface device. The integrated electronics system golf club head comprises several optimized assemblies that support electronic measurement, processing and wireless communication functions that are integrated with a customized golf club head shell and club face to provide a golf club head with physical properties that are substantially similar to that of a regulation play golf club head of same type. The user interface device that receives wirelessly transmitted data further processes the data and provides the golfer with useful golf swing and impact metrics in multiple different user selectable formats.