An exercise equipment storage apparatus having a number of shelves, each having a support surface. A support structure in the form of a spine is arranged to support the shelves. A plurality of stop members are mounted on the support surface. The stop members define at least one storage zone for receiving the exercise equipment. The plurality of stop members are reconfigurable to selectively vary the position, size and/or orientation of the at least one storage zone. As such, the storage unit may be reconfigured to house an almost limitless range of exercise equipment.