Installation of a location-based application. A method collects device data of a mobile device of a user, the device data including information indicative of a location at which the user will be present at a future time. The method identifies, based on the collecting the device data, a software application associated with that location. The method downloads an installer for the software application to the mobile device of the user. The method also automatically installs the software application on the mobile device based on a triggering event, the installing being prior to arrival of the user at the location at the future time.