US Patent 10223616 System and method identification and classification of internet advertising

A system of the present invention allows to determine the likelihood that a certain block of a web page is an advertising, such as a banner or a native advertising. The system uses combined and holistic approach to the analysis of units for the purpose of finding the advertising features (links, images and HTML code). The system does not impose any restrictions on possible ways of using it—it only provides tools for determining the probabilities of the unit belonging to the advertising or non-advertising class.