Patent attributes
A system is provided that presents video content on an electronic device such that, when a user acts to dismiss the video content, non-video summary information or contextual material about the video content is automatically displayed in place of the video content. If, for example, the user skips a video advertisement before an informational payload of the video advertisement has been delivered, the informational payload can automatically be displayed in text format in replacement of the dismissed video advertisement. In some instances, the non-video summary information is displayed for a predefined interval, after which display transitions to a next media item. Additional user input during the predefined interval can trigger resumption of the relevant video content.
