Patent attributes
A vehicle identification system includes one or more displays associated with a vehicle, and a network-accessible controller. The one or more displays are located to be visible from an exterior of the vehicle. The controller is adapted to generate a first signal with an identifier to be transmitted to a mobile communication device associated with a vehicle or its driver in response to receiving a ride request from a user. The mobile communication device associated with the vehicle or its driver is adapted to generate a second signal indicative of the identifier to be transmitted to the one or more displays. The controller is also adapted to generate a further signal with the identifier to be transmitted to a mobile communication device associated with the user useable for verifying that the user has entered the correct vehicle at a pickup location.