US Patent 10250937 Item to item transitions

Systems and methods for transitioning between media assets are described. In the described techniques, a client device may receive and render a first plurality of coded segments corresponding to a first media asset. Subsequently, while rendering the first media asset, the client device may receive a second plurality of coded segments corresponding to a second media asset. In order to transition between the media assets, a starting point for the rendering of the second media asset is determined.