US Patent 10254928 Contextual card generation and delivery

Systems, methods, and computer-readable media are disclosed for generating cards that include personalized content that is relevant to tastes or preferences of a user and contextually relevant to a current, historical, or future use context of a user device. The card content is determined to be relevant to a current use context of a user device based on an evaluation of contextual data with respect to constraints associated with the card. The card content is transmitted to a card client for presentation via a user interface of the client when the card content is deemed relevant to the current use context of the device.