Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Prasad V. Kulkarni0
Arun Ramanujapuram0
Sandeep Hejmadi0
Subrahmanyam Divakarla0
Date of Patent
April 9, 2019
0Patent Application Number
127743570
Date Filed
May 5, 2010
0Patent Citations Received
Patent Primary Examiner
Patent abstract
Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid.
Timeline
No Timeline data yet.
Further Resources
No Further Resources data yet.