Patent attributes
Methods and apparatus provide for an asset binder configured to select a media asset to be associated with a media segment that is represented in media seamline of a user interface at a client system, thereby creating a relationship between the media segment and the media asset. At the client system, in real-time, the media asset is layered upon the media segment in order to present the media asset in conjunction with playback of the media segment in the user interface. The relationship between the media segment and the media asset can be described as a parent-child relationship, such that media segment content and media asset content are not intermingled. The asset binder does not combine content of the media segment with content of the media asset within a rendered and compiled media file.