Patent attributes
Adaptive video processing for a target display panel may be implemented in or by a decoding/display pipeline associated with the target display panel. The adaptive video processing methods may take into account video content, display characteristics, and environmental conditions including but not limited to ambient lighting and viewer location when processing and rendering video content for a target display panel in an ambient setting or environment. The display-side adaptive video processing methods may use this information to adjust one or more video processing functions as applied to the video data to render video for the target display panel that is adapted to the display panel according to the ambient viewing conditions.