US Patent 10282216 Automatic import of third party analytics

Techniques to facilitate acquisition of analytics data in a mobile application are disclosed herein. In at least one implementation, a software module of the mobile application monitors for an analytics function call from main program code to third party analytics code. The analytics function call is intercepted to redirect the analytics function call to a call handler function. The call handler function processes the analytics function call to extract analytics data from the analytics function call. The analytics function call is then passed to the third party analytics code.