US Patent 10293263 Custom content feed based on fantasy sports data

Techniques for configuring and operating a fantasy sports interleaver service are described herein. In some examples, a custom content feed can be generated for a user based on one or more topics of interest to the user. The one or more topics of interest to the user may include athletes on a roster of a fantasy team associated with a fantasy sports account of the user. Content segments may be identified that are relevant to the one or more topics of interest to the user and a custom content feed may be generated for the user that includes the content segments. The custom content feed may also include content from a social networking account of the user. The custom content feed may be served to a client device of the user and/or shared with one or more contacts of the social networking account of the user.