US Patent 10299002 Methods and apparatus to measure exposure to streaming media

Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes, a duration setter to, upon completion of playback of a first media segment of a multi-segment media, update a multi-file counter. A file detector is to detect that a second media segment is a segment of the multi-segment media. An event listener is to determine a playback time within the second media segment. A metadata retriever is to add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media, the metadata retriever to attempt to perform a lookup of a metadata tag in a table of metadata tags and corresponding playback positions based on the playback time of the multi-segment media. A transmitter is to transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity.