Patent attributes
In one embodiment, techniques are provided for estimating demographic information. A current device demographic profile for a mobile device is retrieved. An estimated geographic location of the mobile device and a time at which the mobile device visited the estimated geographic location is determined. Based on this, a location demographic profile for a geographic area that includes the estimated geographic location and for a time frame that includes the determined time is retrieved. The current device demographic profile for the mobile device is updated based on the location demographic profile. Further, the location demographic profile is updated based on a plurality of device demographic profiles of a plurality of mobile devices that visit geographic locations within the geographic area, the plurality of mobile devices including the mobile device.
