Aspects provide for attention diversion selection and presentment in response to observer identity and content attributes executes steps on a computer processor. In response to determining that a portion of content that has objectionable content with respect to a first observer of a presentation of media content will be presented to the first observer and to a second observer over an upcoming future presentation period of time, a computer processor selects a competing sensory stimulus that is indicated as interesting to the first observer and sufficiently distracting during the future time period that it will interfere with comprehension by the first observer of an objectionable attribute of the objectionable content portion as a function of historical data applicable to the first observer. The computer processor further drives a device to present the selected sensory stimulus to the first observer prior to the future time period.