US Patent 10324938 Ranking algorithm for search queries

In various exemplary embodiments, a system and associated method for prioritizing search results in an electronic environment is disclosed. In one embodiment, a plurality of characters is received from an end-user as a query. A plurality of equivalent keywords is selected responsive to the query with each of the equivalent keywords being evaluated based on a probability of matching the query of the end-user. A rank of each of the equivalent keywords is determined to form a response, which is then transmitted to the end-user. Other methods and related systems are disclosed.