A system and method for monitoring conversations of a community of users to identify topics of interest is provided. A user community which is based partly on social networking connections relative to a first user is identified. Conversations involving at least one member of the identified user community are monitored. Based in part on an aggregated analysis of the monitored conversations, keywords are selected to present to the first user. The first user is then provided with a display in which the selected keywords associated with the user community are presented to the first user such that the first user can select a keyword to access content associated therewith.