Is a
Patent attributes
Patent Applicant
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
David Thacker0
Paul Gauthier0
Amit Aggarwal0
Kevin Chang0
Date of Patent
July 9, 2019
0Patent Application Number
138393600
Date Filed
March 15, 2013
0Patent Citations Received
Patent Primary Examiner
Patent abstract
A promotion program analytical system and method is disclosed. The promotion program analytical system and method selects a promotion program to offer to a consumer. Selection of the promotion program to present to the consumer includes determining a probability that the consumer will accept the promotion program. The probability of acceptance may be determined based on past performance data of similar promotion programs, and also past performance data on the promotion program itself when it is available.
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