Patent attributes
A sports ball having a cover with an outer substrate surface is provided. The cover includes a plurality of raised lenticular features each having a terminus and a plurality of land areas. The raised lenticular features are formed from dimensional ink and disposed upon and extend from the outer substrate surface, such that each terminus is spaced apart from the outer substrate surface by a height greater than about 0.05 millimeters. The cover, including raised lenticular features and the land areas, defines a plurality of directionally-based designs within the physical surface geometry thereof, such that a first design is visible when the sports ball is viewed from a first viewing angle, a second design is visible when the sports ball is viewed from a second viewing angle, and a third design is visible when the sports ball is viewed from a third viewing angle.