US Patent 10354425 Method and system for providing context relevant media augmentation

Systems and methods are presented that provide for receiving, at a server computer, a content item from a client device, determining, by the server computer, that a characteristic of the content item matches a trigger for a media overlay, generating, by the server computer, a media overlay associated with the characteristic of the content item, and providing, by the server computer, the media overlay to the client device wherein the media overlay is displayed on a user interface of the client device.