US Patent 10360254 Intelligent and context aware reading systems

Methods and systems for supplying content to a user including generating, configuring content data for presentation on a display of a user computing device, transmitting the content data to the display of the user computing device for display on the user computing device, collecting, behavior data of the user sensed by the tracking module, generating engagement data based on the collected behavior data, determining supplemental content configured for presentation on a display of the user computing device and displaying the supplemental content to the user on the user computing device.