Patent attributes
A deep linking system includes an advertising engine. The advertising engine includes one or more processors configured to receive an advertisement request and identify one or more advertisement records based on the advertisement request and triggering data included in the one or more advertisement records. The one or more processors are further configured, for each advertisement record, to identify one or more cluster records based on the underlying sponsored state of the identified advertisement record and determine an advertisement score for the identified advertisement record based on the identified cluster records. The one or more processors select one or more of the identified advertisement records based on the advertisement scores, generate advertisement objects based on the selected advertisement records, and transmit the advertisement objects to the remote device.
