US Patent 10387559 Template-based identification of user interest

Methods and apparatus are described herein for creating associations between user interests and electronic document templates generated from B2C electronic documents. Once these associations are created, interest(s) of a user (e.g., a user profile) may be determined automatically based on B2C electronic documents addressed to the user. In various implementations, an electronic document addressed to a user may be identified. A particular electronic document template that corresponds to the electronic document addressed to the user may be selected from a plurality of electronic document templates. The selecting may be based on attribute(s) shared between the electronic document addressed to the user and the selected electronic document template. The particular electronic template may be generated from a plurality of electronic documents that share fixed content. Interest(s) associated with the particular electronic document template may be identified, and association(s) between the user and the identified interest(s) may be stored.