US Patent 10387889 Brand recognition and protection in mobile applications

Techniques for brand recognition and protection in applications (“apps”) for mobile devices are disclosed. In some embodiments, brand recognition and protection in apps for mobile devices includes extracting a plurality of features of an app; comparing the plurality of features with a target set of features associated with an entity; and determining whether the app violates a policy for brand recognition and protection for the entity based on the comparing the plurality of features with the target set of features associated with the entity.