US Patent 10387972 Impact assessment for shared media submission

A processor receives a submission to post to a social media platform, wherein the submission includes content. The processor analyzes the content of the submission. The processor determines an impact of the content of the submission. The processor determines one or more objectives of an impact assessment, wherein each of the one or more objectives is associated with a potential impact. The processor compares the impact of the submission to the one or more objectives, based on the content of the submission which is analyzed. The processor determines an impact assessment, wherein the impact assessment is based on whether the impact meets the one or more objectives, and the processor performs an action based on the impact assessment.