US Patent 10395297 Social media data matching

Social network postings, including text, images or other media, may provide valuable information regarding a user of the social network with which the postings may be associated. With the authorization of the user, and upon authentication by the social network, an online marketplace may access the social network postings and extract data therefrom, and market one or more recommended items to the user based on the extracted data, which may include color pallets or texture pallets derived from photographs included in the postings.