Patent attributes
Apparatus and method display articles of merchandise r aligned in a desired stable orientation for viewing and selection at a point-of-purchase. Each article includes a member of predetermined cross-sectional configuration extending between a working head and a terminal end of the article. The member is inserted between a pair of bowed, confronting resiliently deflectable stabilizing fingers coupled to a platform, with the member received within an aperture in each finger. At the same time, the terminal end of the article is inserted into a socket in the platform. The apertures are configured to retain the article between the fingers for displaying the article, thereby maintaining the article aligned in the stable desired orientation for viewing and selective release at the point-of-purchase.