Technical solutions are described herein for adjusting a notification system of a vehicle. An example method includes receiving, by a controller, an occupant profile of an occupant of the vehicle. The method further includes adjusting, by the controller, a haptic array according to the occupant profile, the haptic array comprising a plurality of haptic actuators, the adjusting comprising activating a first subset of the haptic actuators and deactivating a second subset of the haptic actuators. Further, the method includes providing, by the haptic array, a notification to the occupant of the vehicle by providing a haptic feedback using the activated haptic actuators.